Vodafone and Micromax have jointly launched today India’s lowest priced 4G
Smartphone, Micromax Bharat-2 Ultra, with Vodafone SuperNet 4G connection for just Rs.999 after taking into account cashback offer. It will be available from November 2017
onwards.
Under this partnership, the existing and new Vodafone customers will have to
buy Micromax Bharat-2 Ultra smartphone priced at Rs.2,899/- and will have
to simply do a recharge of at least Rs 150/- per month for 36 months.(The
recharges can be of any denomination totaling to a minimum of Rs. 150/- per
month.) At the end of 18 months, users will receive a cash back of Rs. 900/-
and after another 18 months, a cash back of Rs. 1,000/- respectively, in
their Vodafone M-Pesa wallets, enabling them to transact digitally or
withdraw cash, as per their convenience.
On the specifications front, Bharat-2 Ultra is powered by Spreadtrum SC9832
1.3Ghz Quad Core processor combined with 512MB RAM + 4GB ROM. It
has 4 inch WVGA display and is equipped with 2MP rear camera with 0.3MP front camera. The handset runs on Android Marshmallow and is packed with 1300 mAh battery.
Commenting on the launch, Mr. Rahul Sharma, Co-founder, Micromax said, “The Bharat-Series, has been aimed for acquisition of the first generation smartphone users. This
partnership with Vodafone will help bring in the next phase of smartphone
adoption by hand-holding consumers to upgrade them from feature phones to
smartphones. We believe that greater device affordability and low cost data
packs will drive increased smartphone adoption, as there is still a huge
gap. At Micromax we want to give superior device experience in an affordable
way and Bharat range is a testimony of the same, having already sold more
than 2 million handsets.”
You may recall that last week, Micromax had launched Bharat-1 4G Feature Phone in Partnership with BSNL For Rs. 2200.
