Micromax, the largest Indian handset manufacturer and the 12th largest handset manufacturer in the world, announced its foray into the home entertainment segment with the launch of new range of LED TVs, Home Theatres, 3D Blu Ray and SMART Stick, the Android dongle which will make TV viewing a smart experience.
The LED TVs will range from 24” to 55” and will be competitively priced between Rs. 15,990 and Rs. 1,29,990. All 6 models feature High Definition Media Interface, which supports all video resolution. Powered by AVEA (Audio Visual Entertainment Architecture), Micromax LED TV features the best picture quality and the finest cinematic sound through an in-built powerful sound system, which will take TV viewing experience to another level.
Commenting on the launch, Rajesh Agarwal, Managing Director and Co-Founder, Micromax, “Micromax is increasingly focusing on the smart devices and has introduced a series of Android powered devices in the screen range of 5” to 10”. As we move forward, we want to be the Screen partner for our consumers, no matter what the screen size is. As consumer preferences evolve and they want their devices and experience to be smart and personal, we feel the future of TV will depend on user, programming, connectivity and personalization. Compared to mobile phones, Televisions are a long-term interface and consumers want these to be smart and Sauvé and at the same time have a seamless experience while shifting from one screen to another. With Micromax TVs, we aim to partner the growing aspirations of the digital consumers at all levels.”
Home Theatre
Micromax announces two models of the home theatre system (HT037F1 and HT089F1) which ensures the delivery of the best performance and the 5.1 surround sound speakers enhance your home theatre experience. They give a PMPO output of 4000 Watt and 5000 Watt. Both the home theatre system supports USB and SD Card and has 4 ohm Subwoofer impedance and the HT089F1 also supports Digital FM Radio. HT037F1 is priced at Rs. 5990 and HT089F1 is priced at Rs. 6990.
Micromax SMART Stick
Micromax accessorizes its LED range with a dongle powered with Android 4.0.3 (Ice cream Sandwich), worth Rs. 4,990. It offers a frequency of 1.0 GHz which offers GPU offers 3D graphic with OpenGL ES2.0 and OpenVG 1.1. It has a Standard HDMI Interface, Internal 4 GB Nand Flash, Wi-Fi direct connection and USB HUB. Additionally, it supports RF 2.4 GHz Mouse, Keyboard and Game PAD.
3D Blu Ray Player which supports all 2D and 3D video/ Audio formats, comes at an attractive price of Rs. 6,490.
Miromax’s foray into home segment is a bold gamble as opinoned by many trade experts. But it has played its cards well so far by first making its infrastructure strong. Micromax has set up a 1 lakh sq. ft. of manufacturing facility spread over 5 acres, with a production capacity of 2,000 LED TV units per day at Rudrapur, Uttrakhand. In the coming months, Micromax is going to give tough competition to established brands like Samsung, LG, Sony and other not very popular names especially in LED TV segment.
