Micromax has upped the ante in India’s entry level and mid-segment markets by getting aggressive in its marketing campaign to promote its recently launched highly successful Canvas HD, and Canvas 2 & Viva range of smartphones. Micromax’s confidence has boosted up as the company is celebrating for selling one million units of its complete range of Canvas smartphones. These phones are available at an attractive price range of Rs. 6,499 to Rs. 14,499, and are ideally suitable for first time buyers of smartphones and for those who intend to switch from feature phones to Android based smartphones.
In the mid-segment, Micromax is attacking Galaxy Grand smartphone of Samsung, which is also being promoted with all the might of Samsung. To build sales volumes, Samsung has come out with interest free EMI options and cash back offers, on select range of Galaxy devices. Samsung’s ad campaign with tag line OWN NOW with EMI, is being manipulated by Micromax to have the heading : CAN OWN NOW WITHOUT EMI. Micromax ads have started appearing in print and on TV channels.
Micromax is emphasising in the ad that since their phones are attractively priced therefore there is no need to buy them against EMI’s. We give below salient features of Canvas range of smartphones :
Canvas A116 HD
- 5″ TRU-HD IPS screen
- Quad-Core Processor
- Android 4.1 Jelly Bean OS
- 8MP Camera with LED Flash
- Dual-SIM Dual standby
- Price : Rs. 14,499
Canvas A 110 Canvas 2
- 5″ IPS screen
- Dual-Core Processor
- Android 4.1 Jelly Bean OS
- 8 MP auto focus camera with LED Flash
- Dual-SIM Dual standby
- Price : Rs. 10,499
Canvas Viva
- 5″ WVGA screen
- 1 GHz Processor
- Android OS
- 3 MP auto focus camera
- Dual-SIM Dual standby
- Price : Rs. 6,499
