After a considerable gap, Micromax has launched Yu branded budget smartphone known as Yu ACE. This phone is priced Rs. 5,999 and will be available in three colour variants – Charcoal Grey, Elektric Blue and Rose Gold exclusively via Flipkart in open sale from 6th September.
This phone features a 5.45” HD+ Screen (1440 × 720 pixels) with 18:9 Screen Ratio, Fingerprint Sensor and software based Face Unlock. It is powered by MediaTek MTK6739 quad-core processor combined with 2GB of RAM and 16GB of internal storage which can be further expanded via a MicroSD card. For imaging, this phone is equipped with 13-megapixel rear camera with flash and 5-megapixel camera on the front for selfies. It supports Dual SIMs with Dual 4G VoLTE. It runs on Android Oreo 8.0 OS.
Commenting on the launch, Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax Informatics said, “We are extremely excited to launch a phone that we strongly believe is a gamechanger in the Sub 6K category. The YU ACE is a product that speaks for itself – with features and specifications that are the best in this category, it gives consumers a chance to ‘Play God’ by making themselves experience the best of technology. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the needs of our consumers. YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible.”