The leading Indian handsets maker Micromax has added another feather in its cap by becoming the leading mobile phone supplier brand in India in Q2 2014 for the first time ever surpassing Samsung capturing 17% market share up from 13% in Q1 2014, as per the findings of the CounterPoint Research. The report of the independent consulting and research firm further states that majority of growth in smartphone segment during the quarter was driven by local and other Asian brands operating in India.
The other findings of the report are :
Micromax was also the second largest smartphone vendor closing in on Samsung, capturing 19% share in this fast growing smartphone segment. Samsung is still the leader in this segment with market share of 25%.
Micromax has widened the gap with the third largest smartphone player as the race for the third place is up for grabs with fierce competition between Karbonn, Motorola, Celkon, Nokia, Apple and Sony.
Micromax also became the leading feature phone supplier overtaking Nokia for the first time.
Globally, Micromax also jumped up the rankings and has become the tenth largest handset brand in terms of mobile phone shipment volumes.
Indian brands together captured more than two-thirds of the total mobile phone shipments and more than half of the smartphone shipments.
According to the study, Motorola, which has re-entered recently in India has built a strong base in the high volume India smartphone market. It has entered in the top five rankings brands surpassing Nokia, Apple, Sony and others. The credit for Motorola’s meteroic rise goes to huge popularity of its Moto G,E and X range of smartphones.
The main reason of dwindling sales of Samsung and other leading brands is the onslaught of Chinese brands in India, which have become very aggressive in India. The study has pointed out that Xiaomi, Gionee, Huawei and Asus brands have entered with premium-like hardware at an aggressive price-point attracting young tech-savvy but price-conscious urban buyers. The success of these Chinese brands will depend upon their distribution and service network, which still have some issues to be sorted out by few brands.
