Microsoft has formally begun the transition of Nokia branded outlets to Microsoft. To start the journey, the 1st ever Microsoft Priority Reseller Store in the world was opened in India at Ambience Mall – Gurgaon, near Delhi. This rebranded store was unveiled by Mr. Chris Weber, Corporate Vice President, Mobile Device Sales at Microsoft.
According to Microsoft, In total, 15,684 retail outlets and 324 care centers across the globe will get a makeover. Out of these, 3,287 of the retail outlets will get a complete makeover, with new furniture and signage to showcase Microsoft products and services. The rest will be refreshed, with existing furniture being refurbished to the Microsoft branding with new signage.
India is the first country to get the new branded Microsoft Reseller store. Microsoft has further stated in its press release that the transition will be made across a total of 8,872 stores and 119 Care centres. Out of the total number in India, 441 outlets will get a completely new design while the remaining stores will be refreshed with new signage by end of June 2015. The new look stores will ensure an improved shopper experience.
This retail transition not just marks the beginning of a new era for the current Nokia stores, but is also a big step for the Microsoft brand in terms of scaling up its retail footprint. The rebranded stores enable Microsoft to reach out to millions of new customers with products beyond just phones. For many customers, particularly those in emerging markets, the rebranded shops will be their first experience of Microsoft as a consumer hardware manufacturer.
The branded retail stores will be called ‘Microsoft Priority Reseller stores’, while the value and experience stores will be known as ‘Microsoft Mobile Reseller stores’.
Microsoft has also announced that the company will continue to honor existing Nokia device warranties and remain committed to providing world-class care and customer service. All the existing Nokia and Lumia devices will continue to be serviced through Care centers.
