Mobiistar, a Vietnamese smartphone brand is increasing its retail footprint in India and appointed 150 new retailers across Jaipur to sell its range of smartphones. Mobiistar currently has 250 retailers on board in Jaipur and aims to take that number to 500 by the end of the year.
Being a nascent brand in the country, Mobiistar feels that it is necessary to recognise its partners who have helped it grow in the past year. Retailers are the people who help take the brand forward and create a fondness among consumers as stated by the company in its press statement.
Mr. Hardeep Singh Johar, VP, Sales, North and East said, “Retailers are the arms and legs of a brand on ground and we are thankful to them for their hard work. Jaipur is a very important market for us and our partners work tirelessly to take our brand name to greater heights for which we would like to showcase our commitment towards them by organising such meets regularly. Mobiistar has been in India for almost a year now and we credit the goodwill we have received to our retailers. They have successfully managed to create a preference for the brand and it is heartening to see our consumers enjoying our products.”
Mobiistar is investing heavily in India be it for manufacturing or employment. The brand is wholly committed to the country and is manufacturing its devices in a plant in Bawal, Haryana contributing to the government’s Make in India initiative. The brand entered India in May 2018 and has launched 9 smartphones in the market since then. Focusing on consumer feedback, the brand has launched devices that have received the love and support the brand needed to establish itself, adds the statement of the company.