Pepsico’s Mountain Dew becomes the first consumer brand to bring gaming culture in India. At an event in New Delhi, Mounain Dew launched today Game Fuel soft drink to take challenges head-on, test your limits and unleash the hero within you. Mountain Dew Game Fuel will be available in 600 ML PET bottle and 250 ml can at Rs. 35 and 25, respectively.
On this occasion, Mountain Dew announced the Dew Arena – India’s largest ever gaming championship that aims to engage 30,000+ participants during the entire campaign for a thrilling gaming experience by switching the ‘Hero Mode On’.
This championship will encourage gamers to participate in this and it is very simple procedure to take part. You are required to just buy a Game Fuel bottle upto 15th July and SMS the unique code under the label. This championship will begin on 15th July and will culminate on 25th September with grand finale.
For this championship, Mountain Dew has also partnered with Microsoft for their Xbox gaming console. Moreover, the lucky gamers has the opportunity to win an ‘Xbox One’ every day.
The Dew Arena is a unique 9-week gaming championship and the best gamers in India will be profiled on Mountain Dew Game Fuel bottle besides winning total prizes worth Rs. 10 lakhs.
To spread awareness about this gaming championship, Game Fuel will also reach out to gaming enthusiasts physically in the form of a massive, 50-city gaming truck activation.
The Dew Arena gaing championship has been introduced to catch gaming popularity in India and connect with those consumers who are bold, adventurous and want to take risk, which is also the feature of new soft drink, Mountain Dew Game Fuel. The new drink has same ingredients but new flavour has been added to make it more appealing to the bold people.