NNG LLC in association with ANS has realised the importance of fast-growing demand for affordable cars in emerging markets and the remaining global markets, which is set to climb to around 20 percent. In India alone, the growing trend is for budge vehicles and cars such as the Tata NANO and Hyundai Eon are being very well received.
NNG, the leading navigation solution provider for the Automotive industry, has therefor decided to focus on navigation solutions for the automotive industry not only for high-end cars where buyers are able to pay high amount for a head-unit with onboard navigation, but also on affordable cars. The company has introduced a revolutionary strategy of low-cost and ultra-low-cost software solutions that would enable car makers to integrate them into any car model in all segments.
With this shift in strategy, NNG has seen incredible demand fot its solutions and has delivered navigation solutions for over 30 car brands globally, and has positioned itself to revolutionize the industry in India. The company further claims that their 2013 results have shown that NNG owns a 26% market share in the OEM line-fit, and 65% in the aftermarket, in its key regions. Through this new solution, the company aims to increase market share to 40% and 80% respectively by the end of 2015.
The company is capable of supporting all common operating systems, on any kind of hardware, with or without graphics accelerator, in any resolution. Through this, the company is also able to make the software fast, accurate, and visually stunning with 3D visualization on hardware in all categories.
Péter Bolesza, Vice President of Emerging Markets at NNG said, “NNG’s vision is that navigation will be a standard, even in entry-level cars. We currently deliver localized software solutions for 168 countries across the globe that run on a single navigation engine. The response received from the Indian market has been tremendous and NNG looks forward to consistently developing innovative and cost-effective navigation solutions to ensure smooth, congestion-free commuting.”
In the last few years NNG’s “Navigation for All” approach has caused a snowball effect in the industry. Growing customer demand for onboard navigation across all vehicle segments has convinced more and more car manufacturers to ship pre-installed navigation with their newest model cars.