Airtel and NODWIN Gaming, South Asia’s leading esports company, today announced a partnership to grow E-sports in India. Under this partnership, Airtel India Esports Tour has been launched which is the first and largest property of its kind in this segment. It will also have a national ranking and awarding system for Indian Esports players based on their year-long performance across top tournaments as per statement of Airtel.
Airtel India Esports Tour will initially cover all NODWIN tournaments across gaming titles of PUBG Mobile, CS:GO, Clash of Clans, FIFA, etc. The coverage will extend to all iconic NODWIN tournaments such as the India Premiership by NODWIN, Dreamhack India, The Northeast Cup, KO Fight Nights and PAN Fest. This will also cover NODWIN operated tournaments such as the PUBG Mobile Pro league in India, adds the statement of Airtel.
Post the culmination of the annual tour, the final leaderboard across games will be presented to recognize and reward the winners at an awards show celebrating the key players in the ecosystem. The broadcast of the Airtel India Esports Tour will be available on Airtel’s digital platforms and help with taking this emerging format to newer audiences.
Adarsh Nair, Chief Product Officer, Bharti Airtel said: “At Airtel, it has always being our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with NODWIN to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with NODWIN to evolve this space and support the youth in India.”
Initially, the Airtel India Esports Tour will be seeded by NODWIN by its extensive tournament network but will aspire to be a platform where all tournaments will carry weightage independent of the organizer. The ecosystem will allow the flexibility of choice for players to play what they want and when they want.