HomePhonesNokia Lumia 720 Trumps BlackBerry Devices In Britvic Of UK

Nokia Lumia 720 Trumps BlackBerry Devices In Britvic Of UK

Nokia gains and BlackBerrry loses the game with Britvic Soft Drinks, one of the UK’s leading soft drinks companies. Britvic has chosen the Nokia Lumia as the business smartphone for its employees, replacing devices and services from BlackBerry. Britvic is now halfway through a rollout of 800 Nokia Lumia 720 smartphones.


As the owner of iconic brands including Robinsons, Tango and J20, as well as being the exclusive bottler in Great Britain for global brands such as Pepsi and 7UP, Britvic Soft Drinks needs to ensure its people can have fast and easy access to the company’s systems wherever they are so that they can meet the needs of their customers.

A key factor in Britvic’s switch to Lumia is the Windows Phone 8 platform and its easy synchronisation with the company’s existing Microsoft systems, including Microsoft Exchange email and Microsoft SharePoint, as well as enabling them to access and edit Microsoft Office documents even when they are out of the office.

“We were looking for a business smartphone that could easily integrate with our existing Microsoft infrastructure,” said John Armstrong, Head of IT Shared Services at Britvic. “Nokia Lumia and the Windows Phone fit the bill perfectly, allowing our people to do much more than just check their email and make calls. The training Nokia offered our staff has meant they were quickly up and running with the devices, and Windows Phone 8 gives a consistent interface which is simpler to support.”

The sleek and stylish mid-range Lumia 720 sports a 4.3-inch display. It is packed with 1GHz dual core processor, and has 512 MB RAM. It has 8GB internal memory, 7GB free SkyDrive storage and microSD support up to 64GB. Boasting of unibody design, this phone has 2,000mAh battery, which the company claims should last 520 hours on standby and 13 hours for 3G talk time, wireless charging and NFC. Nokia claims that the Lumia 720 offers good viewing angles and decent readability under the sun. The Lumia 720 comes with a 6.7 megapixel camera, and features a large f/1.9 aperture with Carl Zeiss optics that are designed to deliver bright, clear pictures day and night, while the HD-quality, wide-angle front-facing camera for making the photography and video calling experience more enjoyable.

Nokia Lumia also offers HERE Drive turn-by-turn navigation to help Britvic’s sales teams find the best route to their next meeting, as well as HERE Maps with LiveSight to identify other potential outlets in the neighbourhood, wherever they happen to be.

Adrian Williams, director of Business Sales UK at Nokia, said “We’re delighted that Britvic has made the switch to Nokia Lumia. Combining sleek design with the most popular apps, it’s easy to see why Nokia Lumia is the best business smartphone.”


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