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Nokia On Way To Reconnecting With Its Customer Base In India

Finnish mobile handset maker Nokia has emerged as the most trusted brand in India, ahead of homegrown Tata which is at No 2. The survey, ‘The Brand Trust Report, India Study 2012’ released yesterday, placed the South Korean consumer durable firm LG in the third position. Korean consumer electronics and appliances maker Samsung and Japanese firm Sony are at number four and five, respectively. Other big names that made their way into the top 10 trusted brands are Maruti, Bajaj, LIC, Airtel and Reliance in that order.

Undertaken by Trust Research Advisory (TRA), the survey conducted in August, takes into account the responses and views on 17,000 brands from over 2,700 participants across 15 cities in the country.

Nokia must have heaved sigh of relief after getting this good news from the aforesaid survey. Nokia appears to be on path of recovery after launching Lumia and Asha series of smartphones on Windows platform. Although Nokia has received lukewarm response to its Lumia smartphones worldwide yet it has not lost the battle and turned aggressive to penetrate the lost ground especially in India and US.

Time to consolidate Indian market share.

Nokia has unveiled Lumia 900 in CES for US market. As blogged by me earlier, Nokia was established brand in India and will remain so as reputed brands may lie low for some time for some reason but the moment they come out with new products, they always have the advantage to reassert themselves. So , is the case with Nokia. After, launching its smartphones on Windows platforms, it is on way to recovery as far as India is concerned and I am very bullish about this brand and Nokia will definitely find its premier place in smartphone segment.

Nokia is taking all routes of marketing its phones and to increase its reach  to its customers in India, Nokia has tied-up with Indiatimesshopping.com, to sell online its compete range of phones. This e-commerce site will compete with flipkart.com and other e-commerce sites to sell Nokia phones.

Nokia is working hard to regain its number one position atleast in India and that day is not far off!


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