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Nothing Announces Partnership with Croma To Sell Its Products

Brand Nothing has announced its partnership with Croma, one of India’s leading consumer electronics retail chains, to sell Nothing Products.

Customers will now have the opportunity to acquire Nothing portfolio, including Phone (1), Phone (2), audio products and CMF by Nothing, at select Croma premium stores.

To celebrate this partnership, Nothing and Croma will be offering an instant discount of INR 3000 on Phone (2) exclusively to ICICI bank cardholders.

Sharing his views about the partnership, Manu Sharma, General Manager and Vice President at Nothing, said, “India is a pivotal market for Nothing, and this exciting partnership allows us to bring Nothing’s iconic design and technology to the many shoppers at Croma. Croma is one of India’s top retailers, and this collaboration demonstrates our collective commitment to offer our products to a whole new audience.”

Shibashish Roy, the Chief Operating Officer, Croma, said, “Croma’s partnership with Nothing is another exciting step forward in our commitment to provide our valued customers with exceptional smartphone choices. We’re thrilled to bring Nothing’s smartphones to our customers, ensuring they have access to cutting-edge technology, style, and quality right at their fingertips.”


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