OnePlus is increasing its offline footprint across India and has announced today that it will be opening offline stores in Bangalore, Mumbai and Kolkata on 28th July, 2018. The stores will open in Jayanagar, 4th Block in Bangalore, Central Mall in Mumbai and South City Mall in Kolkata.
On this occasion, customers buying OnePlus products are eligible for exclusive OnePlus goodies and first 100 customers at the store will also get free OnePlus 6 x Marvel Avengers Iron Man Case and free OnePlus branded t-shirts. Additionally, all students stand a chance to win a OnePlus Back-to-School kit on purchase and customers who Bring-a-Friend are eligible for free OnePlus 5/5T accessories.
Accrding to OnePlus, they are opening more retail stores to increase focus on additional offline touchpoints in India considering that the Indian market is the biggest revenue contributor for OnePlus, making for over 1/3rd of the company’s revenue in 2017. In 2018, OnePlus is set to open over 10 new offline touchpoints in 10 key markets. Additionally, the Shenzhen-based company will also be opening an R&D centre in India in line with its commitment to make India its second headquarters.
Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand.”
OnePlus opened their first offline store in the form of the OnePlus Experience Store in January 2017 in Bangalore which has been an overwhelming success for the company. Since the opening of the store, OnePlus’ offline as well as online sales have grown exponentially as claimed by the company. When compared with the OnePlus 5, OnePlus 6 sales volumes in the OnePlus Experience Store grew at a staggering 91% as stated by the company. The company noticed that community members who are able to touch-and-feel the device are more confident about their purchases and feel more comfortable with the brand. By increasing offline touchpoints with consumers through offline stores, service centres and pop-ups, the company looks to improve customer experience by giving them first-hand opportunity to use the device before purchase, adds the statement of the company.