Chinese handsets maker, OnePlus, has opened its first ever Experience Store in Bengaluru, India. Spread over 14,000 sq. ft., the OnePlus Experience Centre is one of the biggest stores on the popular high-street retail hub and CBD of Bangalore – Brigade Road. The store is spread over four zones with an independent service center in the basement, a retail cum community zone on the ground and mezzanine floors, a swanky office space on the upper floors and a café cum lounge area on the rooftop.
The OnePlus Experience Store will provide customers with a first-hand opportunity to come and have an immersive experience of all our products including OnePlus smartphones, accessories and lifestyle merchandise. In addition, a slew of unique engagement activities will be conducted on an on-going basis to provide a differentiated experience to OnePlus users and fans.
In addition to the regular display and retail activities, the OnePlus Experience Centre will act as a hub of various community engagement activities. To start with, OnePlus will be setting up an augmented reality game to illustrate its proprietary Dash Charge feature in a very engaging manner as stated by the company in its press statement.
The centre will also support the local technology and startup ecosystem through a series of initiatives including hosting regular focus-group workshops and knowledge sessions in partnership with related industry experts from leading technology companies and industry bodies, adds the statement of the company.
Speaking at the inaugural ceremony, Vikas Agarwal, General Manager – India, OnePlus said, “At OnePlus, we are committed to making superior technology and quality products accessible to our users. We are pleased to launch our first ever experience store in India, one of our most important markets, and dedicate it to the OnePlus community who is the core of our very existence. It is for this very community that the store was designed, to deliver a personalised experience, while allowing them to try and test complete range of our products before making a purchase.”