Onsitego, India’S device care expert, has announces pan India launch of its device accessories brand, Juice. For mobile accessories market, Juice has launched stylish power banks, case covers and adapters. Juice range of products are fashionable and will seamlessly integrate into your lifestyle.
Juice accessories are claimed to be designed with the highest quality standards, use premium material and follow rigorous testing procedures. With a price point positioned in the premium segment, Juice aims to carve out its niche in the high growth Indian accessories market.
“We are excited to announce the launch of Juice, where we aim to offer discerning customers premium device accessories that not only enhance the functionality of their devices but also complement their personal style,” said Gaurav Agarwal, Chief Revenue Officer of Onsitego. “After conducting a few pilot launches over the last 1 year, we are now looking to aggressively grow our accessories portfolio. While we are starting with mobile phone accessories, we have plans to soon introduce AV and gaming accessories as well.”
In addition to launching its line of accessories, Onsitego also announced its #GoGreenWithJuice initiative, a step towards a more sustainable future. This campaign encourages customers to recycle their old accessories by placing them in ‘Juice Green Box’ deployed at retail counters across the country. The aim is to ensure responsible recycling and reduce e-waste.
The company has conducted multiple pilot launches over the last 12 months coinciding with new launches by brands such as Apple and Samsung. Looking ahead, Onsitego is planning to distribute Juice accessories across its 10000+ retail partners across India. In addition, the company is partnering with Amazon to launch exclusive range of mobile accessories.
Current range of products launched by Juice: Case covers, Tempered glass, Power banks, adapters, chargers, cables
Price points:
o Case covers: From 1999 to 5999
o Power banks: From 999 to 7999
o Adapters: From 999 to 4999
