Opera software has introduced new look and feel to its logo after a gap of 20 years. Opera has now refreshed brand identity and this was necessitated because Opera has evolved a lot since it started as a browser company 20 years ago.
Opera has redesigned their logo with the familiar red “O”. With the extended range of products and services, the company has grown beyond the bounds of a software company. To reflect this, the company has dropped the “Software” from their logo. Opera Software now claims to serve over a billion internet users every month. Over 350 million people around the world experiencing the internet throug their apps and services and the 1.1 billion people are reached by the company through Opera Mediaworks.
Opera’s new logo has been designed in such a way to connect with the users what they are looking on the web. The 3-dimensional “O” symbolizes a gateway that leads users to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life – whatever they seek online, Opera helps them do more.
This new identity with updated icon has been done on Opera’s flagship product Opera Mini on the iOS platform. Opera’s subsidiary mobile-advertising company Opera Mediaworks is also launching a fresh, new look.
Over the next few months, the company will be rolling out the new brand across the Opera family, including their entire product portfolio. Opera for Android, Opera Mini for Android and Opera for computers are next in line for the change, within the next few release cycles. Soon afterwards, the company will revamp the icons and logos on their data-management app Opera Max, the Opera Coast browser for iOS and our their other apps.
In the meantime, you can bring the new Opera brand onto your device with the following wallpaper:
