Optiemus Electronics has entered into an agreement with Primebook to manufacture their laptop specially designed for students.
This collaboration marks Optiemus Electronics’s foray into the laptop manufacturing market, beginning with the Primebook 4G, an Android 11-based laptop for students and learners. As part of the partnership, Optiemus will be manufacturing around 1 lac laptop units for Primebook by end of next FY i.e March, 2024. With OEL’s long-term expertise in mobile, wearable/hearable and telecom equipment manufacturing in India, OEL aims to strengthen its capabilities with further expansion into other categories of consumer electronics.
According to laptop brand, Primebook, they have witnessed remarkable success in the B2B category over the last four years and aims to expand further in the B2C category. The Primebook 4G laptop was created with the need for low-cost technology for students and learners in mind, and it will primarily serve tier 2 and tier 3 cities.
Primebook 4G is a budget-friendly laptop built for students and learners, which is aimed at affordability despite their economic background. With adequate specifications of 11.6 inches HD screen with 1366 x 768 screen resolution, 4 GB LP DDR3/ 64 GB eMMC RAM/ Storage, 10 hrs of battery life, 2MP camera and PrimeOS (Android 11) operating system, Primebook 4G laptop has extensive features to provide compared to Android phones/ laptops.
Primebook laptops are priced at Rs 16,990 but will be available on Flipkart for Rs 14,990 with purchase benefits such as No Cost EMI available for up to 24 months, freebie Microsoft 365 Personal 6 Months Subscription, and iPrep Educational Content Subscription for 1 Year (1st to 12th Class).