India’s Largest Payments Solutions Provider, Oxigen has signed master – blaster – Sachin Tendulkar as its brand ambassador. Bringing the world’s greatest batsman on board, Oxigen signals a paradigm shift in creating a powerful drive for cashless transactions. Oxigen has aligned its vision to aggressively push for Digital India and financial inclusion, a key agenda on the radar of Indian Prime Minister. This theme could not have had a more befitting Brand Ambassador than Sachin Tendulkar himself, as stated by the company in its press statement.
Elaborating on the association, Pramod Saxena, Founder & CMD of Oxigen Services India Pvt. Ltd. commented, “We are absolutely proud and honored to be associated with the god of cricket himself who is renowned not only in India, but across the globe. It is not just his VALUES that inspired us to get him on board, but also his strong commitment towards larger national issues such as education and upliftment of rural India that resonate with our own programs. Together we are set to take our initiatives towards Financial Inclusion, Digital India and Swachh Bharat Abhiyan to the next level.”
Forging this relationship, Sachin Tendulkar said “I am excited to be associated with Oxigen Services which is at the threshold of exponential growth. Oxigen’s effort to align with the needs of the common Indian and focus on offering convenience, flexibility and ease in payment solutions is admirable. With the Oxigen wallet providing so many features, I am sure it will be the preferred mode for payment emphatically replacing the present day need to carry physical forms of cash and plastic money.”
Oxigen recently became official sponsors of the Proteas – South African T20 Cricket Team who will be visiting India for The Mahatma Gandhi – Nelson Mandela Series this week. Oxigen Wallet is playing the perfect host to The Proteas – South African T20 Cricket Team with their #Playthehost campaign. Sachin’s presence would add a lot of warmth to this campaign inspired by the Indian code of conduct ‘Atithi Devo Bhava’.
