Qualcomm Technologies have announced at Augmented World Expo, the Snapdragon Scalable Turnkey AI-Ready Toolkit (START) a program designed to help brands bring their own personal AI devices to market faster and with greater flexibility, starting with smart glasses.
At the core of Snapdragon START are hardware modules powered by Snapdragon platforms, combining advanced compute, connectivity, and AI into an industry-leading compact, wearable footprint designed to support a broader range of designs. The modules are paired with a security-focused, AI-agnostic software stack that connects the device with companion smartphone apps and cloud services to support hybrid AI experiences, while democratizing access to and orchestration of leading AI models to give brands choice and flexibility. Snapdragon START enables organizations to focus on developing new unique user experiences, as well as design and go-to-market strategy for faster deployment, bringing more Personal AI devices, such as smart glasses, into the hands of consumers.
Inspecs, the global eyewear company behind licensed brands such as Barbour, CAT, Superdry and O’Neill and the owner of premium eyewear brand TitanFlex, is the first to exclusively collaborate with Qualcomm Technologies under the Snapdragon START program, marking a significant step forward in the evolution of smart eyewear.
“Our customers already trust Inspecs for great design, comfort, and quality,” said founder and executive chairman Robin Totterman, Inspecs. “Partnering with Qualcomm Technologies allows us to redefine what eyewear can be. Together, we are bringing smart glasses to market that integrate seamlessly into everyday life, combining timeless design with powerful, intuitive technology. This is more than product innovation; it’s a shared conviction. We believe smart eyewear will fundamentally reshape how people interact with technology. Backed by one of the world’s most advanced technology companies, Inspecs is uniquely positioned to lead that transformation, placing intelligent, connected experiences directly in front of the human eye.”
Snapdragon START is supported by an expanding ecosystem of technology and manufacturing partners, including Avegant, Jorjin, Pegatron, and Thundercomm. “Snapdragon START lowers the barrier for brands to bring smart glasses to market at scale,” said Ali Mesri, Sr. Vice President, North America, Thundercomm. “By combining production ready designs with Qualcomm Technologies’ power-efficient AI platforms, we’re enabling a new generation of wearable products designed for real-world use.”
