DoorKeys.com, India’s first buyer-centric technology platform had been launched in Delhi NCR today. The platform had been in private beta for the past three months. Through this portal, the prospective home buyers can choose, negotiate and transact online in a spam-free environment.
Doorkeys.com has received an initial investment of around 2 million USD. Backed by top developers and investors, DoorKeys aims to reach 8 cities in India, targeting 50,000 DoorKeys affiliated ‘Neighborhood Experts’ in FY18 as stated by the company.
According to Doorkeys, currently in most Indian cities, there is a huge mismatch in pricing expectation between what the buyer is willing to pay and what sellers are asking for. This has created distress in some markets today with minimal transactions which is resulting in buyers holding off from completing purchases and record unsold inventories. DoorKeys lets the buyer see what his peers are offering for the same property which is a better way of assessing the true market price. The platform’s objective is to get buyers and sellers on the same page with respect to market pricing and move inventory/enable transactions through negotiation in a discreet environment.
This portal has the largest database of brokers/agents basis expertise and is backed by consumer reviews and ratings of their services.
Commenting on the launch, Subhash Bedi, Chairman and MD – Rising Straits Capital &Co-Founder and Chairman- DoorKeys said, “Our aim is to build more transparency in the industry across all 3 groups – (buyers/ developers/ agents) that is facing a lot of flak/criticism at the consumer’s cost. Online property buying and selling is fragmented in India as there is no benchmark for service offerings which leads to unpleasant experiences for the buyer in search of a genuine property at the right price. DoorKeys is going to change that by standardizing service levels and by making consumer ratings the criteria for seller/agent visibility on the portal rather than the capacity to pay for advertising. DoorKeys understands and appreciates the role of an agent in making home buying a simple and enjoyable process.”