1. Referral Program :
Why doesn’t Google have a referral program ?
When other networks like Chikita, etc have referral programs then why cant Google start one ? The only reason i can think of not having such a program is that the publisher base is already huge but still it will further attract publishers (who knows even those associated with Chitika might switch to Google! )
Update — My Friend Harsh told me on twitter that Google had a referral program earlier. But since it has been discontinued, my question still remains the same.
2. Earning Per Click :
The principal should be that, Every click should count. Why is that Google makes some clicks count and some not ? I understand that accidental clicks shouldn’t be counted as the advertisers will be affected but still a visit is a visit and its not my fault (as a blogger) that the visitor has clicked the ad accidently.
3. Accountablity :
This the most important thing that Google should provide its publishers with. I have read stories on various forums, blogs saying that their Adsense account was banned because of the large amount of clicks their blog had generated and that fact was that some of their “rivals” might have adopted such an indecent policy. They have to find out some permanent solution for this type of nuisance.
4. Suggestion Based Ads :
Adsense dashboard should have an option to allow publishers to suggest certain website that they want to have on their blogs as ads. Though suggesting ads would possibly be prone for abuse but it will allow highly targeted to be placed.
5. Allow Text link Ads :
Okay, so this one might actually be against the current rules and regulations of Google’s indexing policy but imagine if Google allowed us to sell text link ads !
Wouldn’t it be Nice ????
6. Paypal Payout and lowering of payout amount :
I like using paypal though i have a bank account but paypal is more flexible. Besides it will be cheaper for Google to send money via paypal ! I also wish they would lower the minimum from 100 $ to something like 40 $. Although, it isnt possible as paypal is its competitor in payment processing system (Google checkout).
7. Attractive Adsense units :
The google ads look outdated. An alteration in their existing ad structure can sure be a welcome change ! Some shape alteration here and there will ceratinly be helpful. Isn’t it ?
Google can be a law to themselves sometimes and more accountability in their reporting and conflict resolution is long overdue. I think some amendments will be a welcome change. The points mentioned above is what i think should be changed with the current structure of Google.
Do share with us your views on Google’s Current Adsense structure.