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Samsung Blue Fest – Consumer Promotion Campaign Kickstarts Today In India

Coinciding with opening of 2,100th Exclusive Brand Store, Samsung India Electronics is kickstarting today Samsung Blue Fest, an exciting consumer promotion campaign to celebrate its becoming the biggest chain of single brand retail stores in the country. This campaign will be unveiled natioanll today and will last for 9 days.


During this campaign, Samsung will be offering various offers and services on purchase of its various products across the categories such as free device care for one year on 7 Smartphone models. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung Smartphones purchased between 20th and 28th June.

In addition, Samsung is offering up to 15% off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens.

“Consumers tend to push their electronics purchase to the festival season. With the Blue Fest, their wait is over. Consumers will have the opportunity of owning their favourite Samsung device now,” said Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung Electronics India.

Samsung India Electronics is one of India’s leading companies and offers a choice of products across categories such as TVs, smartphones, wearables, tablets, cameras, digital appliances, printers and medical equipment. In the past 20 years, the company has set up three research labs and two manufacturing plants and has an employee base of more than 45,000 professionals.

“As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories. Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life,” said Mr. HC Hong, President & CEO of Samsung India Electronics.


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