HomeAppliancesSamsung Frame TV 2021 with Customizable Bezels Launched, Starting at Rs. 61,999

Samsung Frame TV 2021 with Customizable Bezels Launched, Starting at Rs. 61,999

Samsung has announced the launch of its Frame TV 2021 in India. The Frame TV 2021 allows you to customize it with easy-to-replace magnetic bezels that come in two different colours of White and Teak which offer a tasteful contrast and subtle aesthetic complement whether you are designing based on a room’s location or a unique colour pattern. It also comes with a new height adjustable TV stand especially meant to accommodate the sound bar for a clutter free look. Alternatively, it also has provision of Slim Fit Wall-Mount which enables it to hang like a real frame on your wall and looks gorgeous from all sides and fits perfectly in your space.

Another unique feature of Frame TV 2021 is that when you are not watching the TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos. Through the Art Store, you can choose from 1,400 artworks from around the world. Users can get access to a growing library of artwork from world renowned institutions by selecting an individual piece of art for INR 1,199 or subscribe to the full Art Store collection for INR 299 per month.

The Frame TV also lets you easily upload and display your own photographs via your smartphone using the SmartThings app or a USB flash drive. You can also customize your family or travel pictures with 5 different mat layout options and a palette of 16 different colours to make it more realistic.

The Frame is powered by Samsung’s own Quantum Processor 4K, an artificial intelligence engine and its AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience. With an additional set of warm tone LEDs, The Frame’s Dual LED backlight expresses more sophisticated colour tone combinations in your visuals, bringing every scene to life in full colour realism, enhanced contrast and improved viewing angles.

The Frame comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting ambient light, the brightness sensor automatically balances the screen’s brightness and colour tone for a natural illumination.

The Frame works with Bixby and Alexa and you can change channels, adjust the volume, control playback and more with just your voice. The Frame lets you watch 2 screens at the same time, so you can work out while streaming your favorite show or movie. The Frame can connect wirelessly with a wide range of smart devices and make them work together with the SmartThings App and One Remote Control. With AirPlay 2 also built in, you can stream or share content from Apple devices to The Frame.

The new Frame will be available on Amazon, Flipkart and Samsung’s official online store Samsung Shop starting at INR 61,990 from June 12. It will come in four screen sizes – 43-inch, 50-inch, 55-inch and 65-inch.

Early bird consumers of The Frame will get complementary bezel worth up to INR 9,900, from June 12 to June 21. Consumers can also avail a cashback of up to INR 3,000 on No Cost EMIs on HDFC debit and credit cards. It comes with no-cost EMI options up to 24 months on leading banks.


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