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Samsung Getting More Aggressive In India – Launches Smart TV & Cheap Smartphones To Follow

Samsung Electronics, manufacturers of white goods, smartphones and tablets, has aggressive plans for Indian market. Samsung Electronics launched smart television for the Indian market that would allow users to control TV through voice or motion commands. Users can turn the TV on or off, activate select applications or search for select content in the web browser – without touching the remote. The smart interaction is available on the company’s 2012 flagship smart TVs, including the LED ES8000 series, LED ES7500 series and the plasma E8000 series.

The price of these smart TVs would range from Rs 45,000 to Rs 2.65 lakh.

Samsung Electronics said that it would also launch cheaper smartphones in order to cater to the wider consumer segment of the Indian market but would not compromise on the user experience. The company has not  given specific details such as price and the time of the launch.

Currently Samsung offers smartphones beginning around Rs.7,000 with the Galaxy Y model.  The company has recently been receiving huge competition from Chinese and domestic players, who have launched smartphones for as low as Rs.3,000 which are being widely accepted across the price sensitive Indian market.

Samsung currently has as many as 16 smartphone models and enjoys about 41 percent market share. The firm is planning to capture 60 percent by the end of 2012.

The firm also unveiled Samsung Galaxy Tab 2 310 on Android 4.0 platform, expanding its Galaxy range. Available in 3G and WiFi versions, the product would be available in South West Asia from April. Currently the company has over 40 percent market share of tablets in India.

Like company’s plan of bringing cheap smartphones in India, they should also bring cheap tablets in the price range of Rs.10,000/- to leverage in price conscious tablet market of India, which has yet to get momentum.


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