HomeBusinessSelect Channles Of Opera TV Launched On LG Smart TVs

Select Channles Of Opera TV Launched On LG Smart TVs

Now, you can see select channles of Opera TV on LG Smart TVs in eight countries which include United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil.

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The first phase of the Opera TV launch will include up to 18 channels in each country, with thousands of videos ranging from movies and TV series, music, sports, news, lifestyle, and nature and travel. More channels will be added periodically, representing a significant opportunity for video content owners to reach LG’s vast audiences, as stated by Opera Software in its press release.

”With the fast-changing landscape of online video consumption and distribution, content owners are keen to reach viewers on all screens, especially the largest screen in the home. At Opera TV, we’ve designed innovative products that enable them achieve this goal. Our partnership with LG represents a significant milestone in our journey to enable exciting living room experiences for end consumers,” says Aneesh Rajaram, SVP at Opera Software.

According to the company, all content inside Opera TV on LG Smart TVs is built using Opera’s revolutionary toolkit, Opera TV Snap. With this toolkit, Opera’s content partners and broadcasters can convert their video assets easily into Smart TV channels, all in the cloud and in a matter of minutes. For broadcasters, it also offers expanded OTT capabilities, such as enabling the catch-up TV services (OTT VOD), multi-tier navigation for episodic video content, and various monetization options by displaying pre- & post-roll advertisements within the TV apps, using their existing or Opera Mediaworks’ advertising solution.

Hundreds of Smart TV apps have been generated from Opera TV Snap by brands, content providers and broadcasters including ArrivalTV, Dancetrippin, Epic TV, Fashion TV, The North Face, Young Hollywood, Major League Gaming (MLG.tv), Mahogany Sessions, Outside Television, among others.

Apps created with Opera TV Snap can be found on the following LG Smart TV Platforms: NetCast 4.0, NetCast 4.5, webOS 1.0 and webOS 2.0 in the United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil.


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