HomeAppliancesSony Launches BRAVIA 7 Mini LED Series TV in India

Sony Launches BRAVIA 7 Mini LED Series TV in India

 Sony India today launched the new BRAVIA 7 series TV. This series combines the Cognitive Processor XR, Mini LED, and XR Triluminos Pro technology to deliver lifelike visuals and immersive sound. This series also includes smart features like Google TV integration and SONY PICTURES CORE (formerly BRAVIA CORE), ensuring a premium entertainment experience.

The new BRAVIA 7 series is available in 55″, 65″ and 75″ screen sizes and is powered by the Next Gen Cognitive Processor XR, designed to replicate the way humans see and hear. This processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

The BRAVIA 7 series is equipped with Studio Calibrated modes and is IMAX Enhanced certified that replicate the image quality intended by content creators in a home setting. Building on the established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode, Sony has also introduced the Prime Video Calibrated Mode. This new mode provides customers with optimal picture quality that is automatically calibrated for movies, series, and for the first time, live sports. The BRAVIA 7 series is IMAX enhanced and supports both Dolby Vision and Dolby Atmos, delivering incredible brightness, sharper contrast, richer colors, and immersive sound.

This series features a Mini LED panel with XR Contrast Booster, which enhances the depth and detail of images by precisely controlling the backlighting. This technology results in deeper blacks and brighter whites, giving a dynamic contrast that brings scenes to life. The Mini LED panel also improves viewing angles, ensuring consistent picture quality from any seat in the room. With XR Triluminos Pro, the BRAVIA 7 series can display a wider color spectrum than conventional TVs, producing more natural and precise colors.

The BRAVIA 7 series includes XR 4K Upscaling technology, which enhances content close to 4K quality regardless of the source. By analyzing and refining textures and details, it brings out the best in every image. Complementing this is the XR Motion Clarity technology, which keeps fast-moving scenes smooth and blur-free.

The BRAVIA 7 series includes SONY PICTURES CORE (formerly BRAVIA CORE), a movie service offering a selection of Sony Pictures’ latest releases and classic blockbusters. With Pure Stream, you can stream HDR movies at up to 80 Mbps, delivering picture quality comparable to 4K UHD Blu-ray. The BRAVIA 7 series is compatible with IMAX Enhanced, certified by IMAX and DTS to meet the rigorous standards needed for the best possible IMAX movie experience from SONY PICTURES CORE.

This series is packed with two powerful side-mounted speakers reproducing clear sound from the screen. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched; sound comes straight from the screen itself. The BRAVIA 7 series offers an immersive sound experience with XR Sound Positioning and XR Surround technologies. XR Sound Positioning includes Acoustic Multi-Audio technology, which precisely places sound where it should be within the scene.

The BRAVIA 7 series is optimized for gaming and is perfect for PlayStation 5. It features Auto HDR Tone Mapping, which automatically adjusts HDR settings for the best picture quality. Auto HDR Tone Mapping optimizes HDR settings instantly during your PS5’s initial setup. Even in dark shadows and bright highlights, one can see fine details and true colors. BRAVIA automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. With 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), these TVs give you smooth and clear movement for responsive gameplay.

The BRAVIA 7 series includes an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can take aim on their opponents with six types of crosshairs.

The BRAVIA 7 series offers a smart user experience powered by Google TV, providing access to 400,000 movies and TV episodes, plus 10,000 apps and games. Voice search functionality allows for hands-free control, and integration with Apple AirPlay2 and HomeKit ensures seamless connectivity with your Apple devices.

You can enhance your viewing experience with the BRAVIA CAM, which is sold separately. The BRAVIA CAM recognizes your position in the room and adjusts the TV’s sound and picture settings accordingly. It also supports gesture controls, allowing you to interact with your TV without a remote. Additionally, you can use the BRAVIA CAM for video calls via Google Meet.

On the design front, this series is made of One Slate concept which fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience. Designed with an almost invisible bezel, its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls, and BRAVIA Theatre. Cleverly concealed, the Underlay Stand is a thin, flat steel plate to stack a Sony soundbar on top, making it virtually disappear.

Price and Availability:

ModelBest Buy (in INR)Availability Date
K-55XR701,82,990/-1st July 2024 onwards
K-65XR702,29,990/-1st July 2024 onwards
K-75XR70To be announcedTo be announced

These models will be available across all Sony Centers, major electronic stores, and e-commerce portals in India.


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