Spice brand which recently entered into joint venture with Transsion Holdings has announced today an industry first promise of 1 year replacement warranty across its newly launched smartphones and feature phones. The recently launched portfolio comprises of 8 mobile devices including 3 Smartphones and 5 feature phones and was made available in the markets starting 11th July. These products are available across offline channels.
Transsion Holding is known for its various brands in India such as itel, Techno Mobile, Spice and very recently launched Infinix brand. In April 2016 with the launch of itel, Transsion Holdings pioneered the way for exceptional after sale services to its consumers. Transsion’s itel brand was the first mobile handset player to offer the unique service proposition of 100-day replacement warranty. Taking the bar higher with the launch of Spice mobile, the company becomes the first player to offer 1-year replacement warranty across its entire portfolio and additionally, offers service touch points as more than 850+ for Spice consumers, as stated by the company in its press statement.
The recently launched Spice brand is targeted towards young audiences who like to express their individuality without compromising on their traditional values and societal expectations, adds the statement of the company.