Iconic American cycling brand Trek Bicycle has forayed into Indian market and launched Trek Bicycles across road, mountain, and hybrid categories in the premium and super premium segment.
Trek bikes have very strong build quality and passes through extensive testing in the world’s toughest test labs and supported by the best lifetime warranty in the business.
Trek has launched 34 bicycles which will be available across its dealers in Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, and Indore. Trek bikes in India will be priced between Rs 26,000 and Rs 3.60 lakhs. Wide range of cycling parts, accessories, merchandise, and riding gear under the brand name Bontrager will also be available in India.
Commenting on the launch, Navneet Banka, Country Manager, Trek Bicycle India said, “We are very excited to bring the most technologically advanced bicycles in the world through our subsidiary operations in India. The super-premium bicycle segment has witnessed a CAGR of 20% over the past five years. Our focus is to provide a great buying and ownership experience, while promoting the sport of leisure and competitive cycling in India.”
Trek Bicycle was founded in 1976, in Waterloo, Wisconsin, USA, by Richard Burke and Bevil Hogg. With a legacy of over four decades of driving innovation, Trek is known for building the most technologically advanced bicycles available. Trek pioneered the manufacturing of carbon bicycles in the 1990s, and today continues to build on its tradition of leadership in the industry, applying the same technology used in aerospace and Formula One racing to create the finest bikes for every kind of rider.