UCWeb, makers of UC Browser, India’s leading mobile browser by market share, today released a summary of traffic trends witnessed during the IPL 9 and ICC WT20.Millions of users flocked on UC Cricket, UC Browser’s in-app widget.
The data reveals that the ICC WT20 was a fans favourite, with over 7 Million unique visitors following the game, tracking coverage and the progress of the Indian cricket team on UC Browser, searching for their favourite players and sharing the developments with their friends and family. The India vs Pakistan encounter registered most interest with over 10 million unique visitors following the game on UC Browser as against 8 Million on Facebook.
The Indian team remained a fan favourite during the ICC World Cup and the Indian batting super star Virat Kohli was the peoples’ choice cricketer during both the tournaments.
IPL 9 however hasn’t registered the same enthusiasm amongst fans with only 4 million unique visitors looking for scores and other information on the tournament. KKR and RCB remain fans favourite teams this season while between the last two editions of IPL; season 9 saw over 25% increase in user traffic from last year.
Speaking on the trend report, Mr Robert Bu – General Manager, UC Web, India, said “The report is an attempt to capture the love and insatiable interest of Indians in the fabulous game of cricket. We know cricket in India is akin to a religion and the viewers are deeply passionate about the game. UC Cricket has powered conversations and real time exchange of scores, the first tweet, the first like and a web integration with a common sharing of joy to see their favourite cricket score. UC Browser with its mission to offer low cost access is committed to bringing this beautiful game to more people through innovation and use of technology. A platform for ready access, all time and an instant win. We will continue to offer specialised content around events, such as these so that more people can enjoy the game.”
