The leading Chines smartphone brand, Vivo has entered into an agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. As a part of this association, Vivo will consecutively sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup in Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar.
As part of the agreement, the Vivo logo will appear during every match on field advertising boards, event tickets, press release backdrops, and other key promotional areas. It also includes special marketing programs such as the right to invite guests to be Vivo phone photographers during pre-match player warm-ups. Additionally, FIFA staff will use Vivo smart phones on-site. Further, Vivo plans to introduce a customized FIFA World Cup phone to offer one of a kind experience for its Vivo consumers and football fans.
Announcing the association, Mr. NI Xudong, Senior Vice President, Vivo said, “Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe. The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful, and international brand image. Through the tremendous global influence, this six-year cooperation will take Vivo to another new level in terms of international exposure. In the meantime, Vivo will bring its personalized, energetic and youthful spirit into the World Cup and the sport of football.”
