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Vivo India Launches VIVO Smart Retail Solution To Push Business of Offline Retailers

To push business of offline retailers post lockdown, Vivo India has launched “VIVO Smart Retail” (VSR) model. According to Vivo, they will be addressing the demand for smartphones across the country by leveraging its vast retail network through this solution. In a first of its kind click to mortar model, Vivo has built this program with the support of over 20,000 retailers and 30,000 vivo brand ambassadors.

vivo has adopted this new model to enable business continuity for its pan India retail network that will help consumers connect with retailers from the comfort of their homes. With the largest promoter network in the country, vivo India has put in place a robust process that shall enable offline partners to connect with consumers while adhering to all statutory requirements and regulations of the Government.

Customers can send-in their vivo product related queries to retailers via following modes:

  • SMS (8955771110)
  • vivo India e-store (shop.vivo.com)
  • vivo India’s Facebook page (@vivoIndia)

Vivo has confirmed that the SMS based connectivity is already operational, while the other two platforms will be available to customers before May 12th. The pilot shall be initiated in a phase-wise manner with the objective to be available pan India.

Speaking at the launch of this innovative sales platform, Nipun Marya, Director Brand Strategy, vivo India, said, “Customer-centric innovation is at the core of everything we do. To ensure business continuity of our offline partners, we have decided to create this unique lead generation platform. We hope to connect our customers and our channel partners effectively using this one of its kind system.”

“It is great to see vivo India safeguarding the interests of its offline retail partners during this time of crisis. We are positive that this solution will help retailers in regaining business footprint and ensure they are able to address consumer queries in an efficient and streamlined manner. vivo’s Smart Retail Program shall allow customers to experience vivo products at the convenience of their homes” said AIMRA National President, Mr. Arvinder Khurana.


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