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Vivo V7+ Gets 40 Percent Market Share in INR 20-25K Category – Counterpoint Research

Vivo V7+ smartphone launched in India in the month of September this year has emerged as the leader in INR 20-30K price category. Vivo V7+ commands a majority share of 40 percent in the INR 20-25K price category and also leads the INR 20-30K segment  for November 2017, as per the latest Counterpoint Research numbers.

Commenting on the success of V7+, Mr. Tarun Pathak, Associate Director, Counterpoint Research said, “While there are several brands in the market touting about camera capabilities, Vivo has established its niche in selfie smartphones category. Vivo’s V7+ has emerged as the most popular device in the competitive and fast-growing mid-end segment by bringing the latest innovation in selfie camera for consumers.”

The success of Vivo V7+ attributes to its 5.99 inch Full Vision Display and 24MP front facing camera for clicking beautiful selfies. This phone is packed with an Octa-Core Snapdragon 450 procesor clocked at 1.8GHz paired with 4GB RAM and 64GB of internal storage extendable to 256GB with microSD card. This phone gets its juice from 3225mAh battery. This phone has three SIM Slots for 2 Nano SIM and 1 microSD Card. This phone has fingerprint sensor on the back and also has Face Access Feature for unlocking the phone.

This phone is priced Rs. 21,990 and is available in Matte Black and Champagne Gold colors.

Speaking on the milestone, Mr. Kenny Zeng, CMO, Vivo India said, “India is among the most competitive smartphone markets around the world, and we are delighted to lead in the INR 20-30K segment. The success of Vivo V7+ is a testament to our efforts to bring futuristic design, distinguished selfie camera, innovative features and enhanced user experience to our customers. We will continue to innovate and redefine the smartphone experience for our customers and cater to their evolving needs.”


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