Vodafone India, one of India’s leading telecommunications service providers, today announced the winners of Vodafone Drive into the Big League Season 3 and Vodafone SuperFan.
These are two unique and innovative customer engagement initiatives of Vodafone and after two months of high activity-led selection and elimination process, Havmor Ice Cream Limited was declared the winner of the Vodafone Drive into the Big League Season 3. Vodafone Drive into the Big League Season 3 aimed to provide one lucky medium enterprise (a company with a turnover of Rs.100-500 Cr) a once-in-a-lifetime opportunity of getting its company logo take prestigious place on the Vodafone McLaren Mercedes cars that will race at the Indian Grand Prix 2013, to be held at the Buddh International Circuit (BIC). The logo will take center stage, alongside multi-billion dollar brands, to be viewed by millions of television viewers across the globe.
Receiving the coveted honour of being the guest sponsor, Ankit Chona, Managing Director, Havmor Ice Cream Limited said, “This is a hard to believe moment. I thank Vodafone for creating this wonderful platform for enabling medium sized enterprises like us to gain centre stage. It is a once-in-a-lifetime experience to see our logo being showcased on a global stage as the Vodafone McLaren Mercedes cars race through the circuit during the race weekend. This global opportunity is invaluable to us as it will help build more equity for our brand and will definitely propel us in joining the elite group of enterprises.”
Leveraging its global and exclusive relationship with McLaren Mercedes since 2007, Vodafone has been engaging and providing customers with great experiential events and promotions through access to the team, the drivers and other assets. Another such pioneering initiative has been Vodafone SuperFan. The initiative enables four lucky customers to win a grand opportunity to interact, stay and cheer the legendary Vodafone McLaren Mercedes Team in Delhi. The four lucky winners of this year’s Vodafone SuperFan are Zishan Ali, Neerja Joshi, Diwanshu and Arup Sarkar.