WeChat, the leading mobile social communication application for smartphones, has achieved record growth in Q2 to Q4 2013. As per GlobalWebIndex (GWI), WeChat achievesd 379% growth of international users during the Quarter 2 to Quarter 4 of the previous year. GlobalWebIndex is a market research company specialising in online consumer behaviours, and runs the world’s largest study on the connected consumer, interviewing 170,000 unique individuals annually, covering 32 markets, representing 89% of the global internet audience. This firm surveyed mobile internet users aged 16-64 on their active usage of social platforms between Q2 and Q4 2013, to arrive at the above findings.
“We are very pleased with the most recent GlobalWebIndex’s survey results. In 2013, WeChat experienced a significant jump in popularity in international markets. Currently, in India we are the second most downloaded app in the App Store; and the most downloaded app in the messaging category. In Italy, we are one of the top 3 apps in the App Store. With our continuous commitment to innovation, we will bring best-in-class user experience to our users, and share more fun and convenient WeChat features for all.” said Poshu Yeung, Vice President of International Business Group at Tencent.
WeChat was also one of the top three most searched items in the Philippines last year and the only app in the top ten searched item in Malaysia as per Google Trend 2013.