HomeBusinessWhisky Enthusiasts Can Experience Glenfiddich Dufftown Distillery Via Virtual Reality

Whisky Enthusiasts Can Experience Glenfiddich Dufftown Distillery Via Virtual Reality

Glenfiddich, the famous brand of single malt and Scotch whisky has launched in India a Virtual Reality distillery tour, to be experienced by whisky enthusiasts at the launch event of “The Mavericks” which took place in Gurgaon.


Glenfiddich has launched a distillery tour of its famous Glenfiddich Dufftown distillery using virtual reality (VR) technology. The VR experience, called “Journey into the Mind of the Malt Master”, is an ambitious project which immerses viewers, no matter where they are in the world, into the heart and soul of the Glenfiddich distillery, highlighting the mastery and craft of single malt whisky production.

Users are taken on a 360° journey and start by soaring above the Speyside countryside and from there they are plunged into the distillery. They are given a unique perspective from inside a mash tun, steaming copper pot stills slide past, fermenters drop down and thousands of casks in the warehouse build up around them. Hosted by a charming Scottish guide, the iconic Glenfiddich stag makes a memorable appearance or two.

Glenfiddich is a single malt Whisky owned and produced by William Grant & Sons Distillers Limited which was founded by William Grant in 1886 and still controlled by the fifth generation of the family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of The Balvenie single malts and one of the world’s best loved blended Scotches, Grant’s, as well as selected other spirits, including Hendrick’s Gin, Sailor Jerry and, most recently, Tullamore Dew Irish Whisky.


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