Yahoo India today announced the launch of an exclusive premium series on cuisine, ‘[email protected]’ featuring internationally acclaimed, three Michelin stars winner celeb chef Vikas Khanna. The 52-week online series which is sure to excite net-savvy foodies in India is Vikas’ first foray into an online show. [email protected] is a part of Yahoo Lifestyle, the premium lifestyle content destination in India.
With [email protected] on Yahoo Lifestyle users can now learn gourmet Indian cuisine right in the comfort of their own kitchen – on recipes which are specially crafted by Vikas Khanna. The series also has Vikas sharing tips and techniques – from chopping to plating – which add taste and flavor to Indian cooking. The series is developed around the belief that anyone can cook. It is meant to teach amateurs about the basics of Indian cooking, and help the experienced fine-tune their techniques.
Cuisine is not just about recipes, it is also about stories, memories, experiments and explorations. These recipes handpicked by Vikas reflect the regional and traditional flavors of India. [email protected] brings this up beautifully with Vikas sharing his own stories and memories about the food he creates.
[email protected] uses video, blogs, articles, behind-the-scenes, kitchen tutorials to create an exciting learning experience for the user. Viewers will also have an opportunity to chat with Vikas directly through Yahoo Messenger.
In keeping with Yahoo’s focus on mobile, the show with its rich immersive experience is available on PCs, smart phones and tablets.