It appears that mid range smartphones with good build quality and smartply priced are getting tremendous response in price-conscious Indian market. Asus is the latest beneficaiary of this trend and after launching its ZenFone series of smartphones – ZenFone 4, ZenFone 5, and ZenFone 6 – last week in India, it is getting rave reviews which is translating into impressive sales figure.
Asus has claimed that since its debut in India on 9th July, they have been able to sell 40,000 units of ZenFones in four days. ASUS Zenfone Series is available exclusively on Flipkart and through offline ASUS authorised channels. Asus has not given break-up of sales figure i.e which particular model has been sold the most. But our estimate is that ZenFone 5 must have moved the most because 5 inch is the ideal size display, which is preferred by the Indian consumers.
Commenting on this development, Mr. Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India, said,”We are overwhelmed with the response received within just 4 days of the launch. The reaction from the Indian masses has been astonishing owing to our partnership with Flipkart and our offline channels. It is surprising to see that the product has reached to 300 cities immediately post launch. We believe that we have come much closer to delivering as per our users’ needs and wants. Aesthetically crafted Zenfones have been successful to touch the heart of Indian tech lovers and we are affirmative that we are going to witness greater response in the near future.”
Just to remind our readers, the Asus ZenFone 4, ZenFone 5, and ZenFone 6 are priced at Rs. 5999, 9999 and 16999, respectively. For detailed specifications, please read our article http://www.techvorm.com/asus-launches-zenfone-4-zenfone-5-zenfone-6-starting-rs-5999/ and first hand impressions of Asus Zenfone 5 at http://www.techvorm.com/asus-zenfone-5-android-phone-first-hand-impressions/
