LINE Corporation based in Japan and creator of the popular LINE messenger app, which is used in more than 230 countries, has announced a strategic partnership with Games2win, the largest mobile game company in India.
Under this arrangement, LINE and Games2win will present Power Cricket T20 League 2015 as the first game. Users can play against the best cricket teams from all across the world in three different modes – tournament, Super Scorer, and scenario. The integration with LINE is very innovative wherein users get the chance to buy free power-up for doing certain action in the form of immersive gaming on LINE platform, as communicated by LINE in its press statement.
“Cricket is not a game but religion in India, by publishing our first game on cricket genre we reinforce our commitment to bring local content to our users,” said spokesperson from LINE.
Along with the launch of the game, LINE has allowed advertisement on its platform for the global first as India is advertisement monetization market and not follows in-app purchases. It represents LINE’s more local focused strategy to adapt to the market conditions. LINE has a long term view on gaming in India and is ready to develop it more by partnering with key players of the ecosystem, adds the statement.
