adidas has announced the launch of adidas 4DFWD and adidas 4DFWD Pulse data-driven 3D printed running shoes. midsole innovation, designed to move you forward for the everyday runner. These running shoes are a result of combining years of athlete data with the unique technology of 3D printing.
The 4DFWD Pulse comes with a combination of 4D and EVA technology to ensure a soft landing with every step. This shoe is coded for a smooth run with the 4DFWD heel angled to increase impact absorption, working together with the EVA midsole. This unique design translates into a smooth heel transition at the moment of touchdown and is ideal for the everyday runner.
Further, the three-layered mesh upper in the 4DFWD PULSE has been designed for seamless stretchable support for lateral and linear movement, combined with the outsole designed to work in harmony with the midsole, providing superior traction as you run.
adidas has developed 4D lattice mid-sole technology in partnership with Carbon for more than four years by collating the athlete data and Carbon’s Digital Light Synthesis technology to produce precision-tuned 3D printed midsoles as stated by the brand.
adidas 4D footwear is amongst the first across the globe to use this cutting-edge technology which offers the ability to fine-tune midsoles to specific patterns of movement, so that athletes can enjoy the precision performance with every step, adds the statement of the brand.
These shoes are made of 39% bio-based material and the bowtie-shaped FWD CELL has been specifically coded to compress forward upon vertical impact. As compared to previous generations of 4D midsole, adidas 4DFWD generates three times as much forward motion under vertical loading in mechanical testing conditions. As a result, peak braking force experienced by the athlete during running is reduced on average by 15% as the midsole redirects these vertical impact forces into horizontal forward motion – delivering running economy comparable to that of ULTRABOOST midsoles in lab conditions as further stated by adidas.
adidas 4DFWD and adidas 4DFWD PULSE will go on sale from August 12th 2021 at an MRP of INR 19,999/- and INR 15,999/- respectively and can be purchased via shop.adidas.co.in and selected retailers across India.