Airtel today introduced its most affordable prepaid bundle with built in life insurance cover of Rs 2 lakh. Priced at just Rs. 179, Airtel’s new prepaid bundle offers unlimited calling to any network, 2 GB data, 300 SMS along with a term life cover of Rs 2 lakh from Bharti AXA Life Insurance. The pack has a validity of 28 days. But the catch is that yhe insurance cover is available to all customerd aged 18-54 years.
Advantage of this bundle is that it requires no paperwork or medical test. The policy or Certificate of Insurance will be instantaneously delivered digitally and a physical copy of the insurance can be provided on request as stated by Airtel in its press statement.The entire process is digitally delivered in a matter of few minutes at any Airtel retail store or on Airtel Thanks app. Airtel has over one million retail outlets, and its mobile network covers over 786,000 non-census towns and villages across India.
As per the IRDAI, insurance penetration in India is abysmally low at less than 4% while there are close to one billion mobile users in the country. This offers mobile operators and financial services providers the opportunity to collaborate and innovate for serving the financial security needs of hundreds of millions of Indians. The alliance also contributes to the Government’s vision of financial inclusion.
“Our innovative prepaid bundles with built-in term insurance plans have got positive response from customers and this has encouraged us to take the solution even deeper to the masses. The Rs. 179 recharge will offer one of the simplest and most accessible platforms to hundreds of millions of Indians to financially secure themselves and their families while staying connected on Airtel’s world-class network,” said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel.