Bharti Airtel has launched Wynk Music, which will introduce music lovers to an expert curated library of over 1.7 million songs including Hindi, regional and International hits. Airtel is the first operator to introduce an OTT (Over-the-Top) mobile application for the Indian users, which will work across mobile operators.
Wynk is a free to download application available on Android and iOS platforms starting today. With this app, the users can stream songs of their choice online and tune into internet radio. With Wynk Plus , users can enjoy unlimited in-app song downloads and play music offline at just Rs. 99/- on Android and Rs. 60/- on iOS. Airtel customers using Android phones can enjoy a special introductory price of just Rs. 29/- on this. Wynk Freedom subscription at Rs. 129/- is available exclusively to Airtel customers in 3G circles using Android phones which allows them to get all-inclusive unlimited streaming and download of music without incurring additional data charges.
The other features of this application is that the users can listen to ad-free Radio playlists curated by experts to suit different music preferences. Airtel customers can pay for all purchases on the app using their Airtel balance or bill. Other customers have the option to pay using online banking.
Indian language songs on the app include – Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada and Bengali. While smartphone users on Android and iOS can download the app from the Play Store & iOS app store respectively, users of other mobile devices can go to Wynk mobile website www.wynk.in.
Speaking about the launch of Wynk Music, Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “With the proliferation of smartphones in the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90% of total digital consumption. We are introducing this segment to Wynk – an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country. Given our legacy with music and our strong smartphone network, we are certain that Wynk will offer the best-in-class user experience and become one of the most sought after app.”