Amazon.com has announced the global expansion of its Appstore in nearly 200 countries, including Australia, Brazil, Canada,Mexico, India, South Africa, South Korea, and even Papua New Guinea and Vatican City. These apps will be made available in the coming months when the Amazon Appstore for Android launches internationally for consumers. Registered developers who want international distribution will have their apps automatically made available for download, unless they designate otherwise. This international expansion is the latest in a series of Amazon Appstore for Android launches, which have included the UK,Germany,France,Italy,Spain and Japan.
Developers throughout the world are experiencing strong monetization and user engagement through Kindle Fire and the Amazon Appstore.P2 Games is a UK based publisher of interactive games. “We launched our Kindle Fire version of Peppa Pig in January 2013 and within a couple of weeks we saw the sales on Kindle Fire overtake Google Play to a factor of four or five times,” said Peter Sleeman, Director, P2 Games Limited. “Kindle Fire is now a legitimate contender and although our apps have been out much longer on the iOS formats our current rate of sale is close to parity with iOS most days.”
Mobile Deluxe is the creator of popular games like Big Win Slots and Jewel Factory. “We see superior engagement, retention, and monetization from players who download our games from Amazon,” said Sean Thompson, Vice President of Mobile Deluxe. “The GameCircle integration is helping us achieve 40 percent better per-user monetization rates compared to non-Amazon players. We’re excited to continue this momentum as the Amazon Appstore grows into more and more international countries.”
Big Duck Games is the developer of the popular puzzler Flow Free. “We’ve been distributing our games on Amazon since May 2012. Today, we have many hundreds of thousands of daily sessions on Amazon,” said Sharon Newman, Vice President, Big Duck Games. “It’s a great audience that deeply engages with our games, and we’re excited to reach an even larger audience with the added international launches of the Amazon Appstore.”