Taiwan based Asus, which sells currently notebooks, ultrabooks, tablets, desktop, PC’s etc. in India, is set to launch its range of Zenfone smartphones in India areound 9th July as per various sources. The Zedfone range of smartphones were unveiled at the Mobile World Congress in Barcelona in Spain in the month of February.
The three smartphones which Asus is set to launch in India are – Zenfone 4, Zenfone 5 and Zenfone 6. As their model number suggests, these phones feature a 4,5 and 6 inches display sizes, respectively and run on Android 4.3 Jelly Bean OS. All the smartphones are having 1GB RAM and the details of internal storage is not known, but one thing is sure that all the smartphones come with the provision to extend the internal storage upto 64GB via microSD card. These smartphones are expected to be in the range of Rs. 8,000 to Rs. 20,000, and would be available in various colors.
The Zenfone 4 features a 4 inches WVGA 800 x 480 pixel display, and is powered by a 1.2GHz Intel Atom Z2520 CPU with Quad-Thread Hyper-Threading Technology. This smartphone has 5MP rear and 0.3MP front camera.
The Zenfone features a 5 inches HD 1280 x 720-pixel IPS display, and is powered by a 2GHz Intel Atom Z2580 CPU with Quad-Thread Hyper-Threading Technology. This smartphone is equipped with 8MP rear and 2MP front shooter.
Finally, the flagsip Zenfone 6 features a 6 inches HD 1280 x 720 pixel IPS display, and is driven by a 2GHz Intel Atom Z2580 CPU with Quad-Thread Hyper-Threading Technology. This smartphone comes with 13MP rear and 2MP front shooter, and is packed with a 3230mAh battery.
In mobile segment, Asus has been quite successful with their tablets, but in the smartphone segment, the company will have to face stiff competition from Indian players like Micromax,Karbonn, Lava etc. and in the mid-segment, many other Chinese companies like Gionee, Lenovo and other established brands like Motorola, Samsung, LG, Sony and HTC etc. are quite aggressive. Asus has to be very careful to price its Zenphones very aggressively in India to get foothold in highly price-sensitive market where various players have established themselves.
