To take advantage of football season and to promote its latest flagship smartphone Galaxy S5, Samsung has launched an exciting football theme campaign. The global consumer marketing campaign, titled Galaxy 11, features 13 top football players from around the world using Galaxy S5 and other Samsung devices in an attempt to save the planet from alien domination in a football match.
To support this campaign, Samsung has also released the Galaxy 11 Anthem to celebrate the unifying spirit of sports and fervent ardour of football enthusiasts across the country. The Galaxy 11 squad includes: Lionel Messi (Argentina; Captain), Cristiano Ronaldo (Portugal), Wayne Rooney (England), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Franz Beckenbauer (Germany; Manager).
Since the majority of soccer fans worship their football idols like a God and want to know their tricks and methods to reach the pinnacle of their glory, the new campaign captures the intense training regimen of three of the best football players in the world – Lionel Messi, Cristiano Ronaldo and Wayne Rooney – supported by the Samsung Galaxy S5. Samsung devices equipped with features like water-resistant functionality, faster auto-focus, heart rate monitoring and dedicated fitness tools, allow players to perform at their very best.
To keep the customers engaged with soccer fever, Samsung has also launched a promotion offer on purchase of Galaxy S5. Those consumers who purchase a Galaxy S5 between June 14 and July 15, 2014, stand a chance to win a trip to Europe. The 11 lucky winners will get an opportunity to win a sponsored trip to watch Lionel Messi and Cristiano Ronaldo in action in Europe. Besides this grand prize, the consumers are being offered schemes such as Rs. 10,000 exchange value on their old smartphone, pickup – drop care service and one time screen replacement on purchase of Galaxy S5.
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