Balaji Telefilms, India’s largest TV and film production studio has announced its partnership with Xstream, a leading provider of OTT solutions, and Diagnal, Asia’s regional OTT specialists,for powering its upcoming OTT entertainment service, ALT Balaji. Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT Balaji’s multiscreen solution. ALT Balaji and Diagnal will be responsible for front-end design, development, big data solution and systems integration,as stated by the company in its press release.
ALT Balaji is a part of the Balaji Group’s strategic intent to extend its creative expertise to the digital domain by developing on-demand, original and exclusive content for digital audiences globally.
“ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job,” said Sunil Nair, Chief Operating Officer, ALT Digital Media Entertainment Ltd. “Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform.”
ALT Balaji will utilize Xstream MediaMaker and Diagnal’s robust technology services to offer the audience in India and abroad an enjoyable experience across various devices.
Xstream MediaMaker is designed to enable operators, broadcasters and content owners to seamlessly create, manage, deliver and monetize future- proof Internet TV solutions across regions and countries with multiple languages & currency on multiple devices- all with an easy and transparent workflow management- simplifying the complexity in Internet TV and allowing their customers to focus on their core business, not the complexity in OTT, adds the statement of the company.
According to the company, the ALT Balaji solution by Xstream is fully cloud- based, using Amazon Web Services. Using AWS, Xstream is able to deliver unparalleled performance and durability to ensure a quality delivery to ALT Balaji subscribers.