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Lenovo Emerges As The 3rd Largest Smartphone Brand in India

Lenovo Group has emerged as the 3rd largest smartphone brand in India, according to IDC’s Asia Pacific Quarterly Mobile Phone Tracker, CY Q4 2015 (February 2016 release), with a market share of 11.6 per cent. Lenovo Group grew by an astounding 97 per cent by volume in 2015 as compared to last year, states the IDC report.

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Lenovo’s continuous focus on introducing value offerings through its dual brand strategy has helped it register a healthy 10.8 per cent sequential growth in shipments. Lenovo’s sub-brands – Moto and Vibe – have been effectively positioned in the market with Vibe offering best technology for money and the aspirational Moto offering premium features and consumer experience. Lenovo’s product portfolio has been leading the technology curve consistently and its introduction of 4G devices has taken the smartphone industry by storm. The 4G devices shipments in Q42015, accounts over 50 per cent of the overall smartphone market, states the report.

Lenovo including Motorola maintained its position in CY Q4 2015 (Oct-Dec) as the number one smartphone brand in online sales capturing close to 25.4 per cent market share according to the IDC CY Q4 2015 report. Devices such as K3 Note, Moto G (3rd Gen), Moto X Play, Moto E (2nd Gen), A6000 and A6000 Plus were clear favourites throughout 2015.

IDC predicts that the overall smartphone shipments in India would grow at a double digit rate in 2016. The share of smartphones in the overall mobile phone market was around 40 per cent in 2015 and given the current trend, smartphone sales will overtake feature phone sales in 2016. The report further predicts that by the end of 2016, at least one in two smartphones shipped in India would be a 4G-enabled device.

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