Nowadays more and more Indians are using internet to make online purchases especially of technology products like mobile, tablets and laptops. Even, those prospective customers who do not buy online, still take assistance of internet to search the products online and make purchase decisions.
According to the study conducted by Nielsen on behalf of Google India, seven out of 10 of the respondents said they know the exact brand and model they want to buy with the help of online research before entering the store. Also, 40 per cent of the respondents said they took help of online information for making purchase decisions for technology products. This shift in consumers behavior was attributed to easy access to information on the internet. Internet stands next to television to create awareness for tech products – for metro and tier 1 audience.
The study found that most sear
