Realising that offline channel is also important to sell the devices, Xiaomi has decided to sell its smartphones through this mode also. To start with, Redmi Note 4 will be the first smartphone available on pre-order in offline stores in North region and large format retailers (LFRs) across South region. Redmi Note 4 is available on pre-orders upto 17 March across LFRs and from 16 – 21 March across offline stores in Delhi, Jaipur and Chandigarh.
Redmi Note 4 will be available on sale across LFRs from 18 March 2017 and across offline stores in Delhi, Jaipur and Chandigarh from 22nd March onwards.
Redmi Note 4 would be available in over 700 large format retail stores of Sangeetha, Poorvika, Lot Mobile and BigC and over 1500 offline mom n pop stores across Delhi, Jaipur and Chandigarh. List of all offline stores offering pre-order is available here: https://goo.gl/1PLbLQ
Commenting on the announcement, Mr. Vipin Raina, Head – Offline Sales, Xiaomi India said, “We spent 2016 building strong operations in our offline distribution and paving the way to bring innovation in our offline model. We started this with our direct to retail model, and with the introduction of pre-order, we are extending our innovation to everyone.”
Pre-orders will be available offline across all products in the future. It will also be available online in the last week of March on mi.com.
Redmi Note 4 started selling exclusively on Mi.com and Flipkart from 23 January and in less than 45 days has sold more than one million units.
Key features of Redmi Note 4:
· Qualcomm Snapdragon 625 with 14nm FinFET technology (Octa-core 2.0GHz)
· 4100mAh high-density battery, 25% longer battery life
· 13MP CMOS camera with PDAF, 5MP front camera
· Premium metal body, Anodised high-gloss aluminium lines
· 5.5-inch Full HD display, dual SIM (Nano- and Micro-SIM)
· LTE and VoLTE support
· 4GB RAM + 64GB Flash, 3GB RAM + 32GB Flash, 2GB RAM + 32GB Flash
· Up to 128GB microSD expandable storage
· Rear fingerprint sensor
· IR blaster
· Available in Dark Grey, Gold and Black
· MIUI 8 beta based on Android N will be available soon
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