Canon has launched today the EOS 5D Mark IV DSLR camera in India for professional photographers. It is priced Rs 2,54,995 (body only) and with EF 24-70 mm f/4L IS USM lens, the price worrks out to Rs.306 995 and with EF24-70mm f/4L IS USM lens, it will cost Rs 3,24,995. This camera will be available from the first week of September.
The EOS 5D Mark IV is equipped with a powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed. It is powered by a DIGIC 6+ image processor and an enhanced noise processing algorithm.The processor adds an in-camera digital lens optimiser for JPEG files for chromatic aberration, peripheral illumination, and diffraction correction. The camera comes with 3.2-inch touchscreen with resolution of approx. 1.62 million dots.
The EOS 5D Mark IV comes equipped with Dual Pixel RAW (DPRAW) – a feature which enables adjustments to be made to images after a photo is taken. It is capable of shooting dynamic and fast moving subjects and scenes with a high speed continuous shooting at 7 frames per second (fps). Coupled with its 61-point, (all points selectable), reticular AF system, 41-point cross type AF, this new AF system also covers a wider focusing area and an extended vertical coverage of approximately 24 percent at the sides and approximately 8.6% at centre.
It can shoot 4K movies at a smooth frame rate of 30p, with resolutions of up to 4096 x 2160 and an aspect ratio of 17:9 for cinematic and broadcasting purposes. The camera can also shoot in Full HD quality at 60p, and up to 120p for HD quality videos.
This camera has Wi-Fi and Near Field Communications (NFC) capabilities. This camera also allows remote shooting via the Camera Connect app for taking photos or record videos from a distance using smartphones.
It is also both dust and water resistant. The exterior body of the camera is protected with rubber coating at all of its joint areas.
Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Canon has been at the forefront of innovation always. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With every new product in the Canon EOS 5D range, we create a differentiation in the industry. The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. Our robust retail expansion, strong brand equity and effective network management are pillars that stand testimony of our leadership position in the industry.”